HEINEKEN CHAMPIONS EXPRESS
I served as lead Executive Producer for this Coterie Spark Production. A multi agency approach, Coterie Spark worked under the helm of Latino Marketing agency, Remezcla, representing Heineken. The Heineken Champions Express was an immersive event activation and UEFA Champion's League Final watch party for 2,000 Houstonians. Creative teams transformed an empty warehouse into a train experience in three distinct environments, ticketing + station, fully functional train experience, and destination- a soccer pitch in Lisbon, Portugal.
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Brand | Heineken
Creative Concept + Latino Marketing Project Lead | Remezcla
Event Production | Coterie Spark
Audio Visual + Scenic Design | Staging Solutions, Inc
Culinary | Monica Pope
Venue | Silver Street Studios
Photography | David DeHoyos Photography